wordpressThere is an interesting buzz around the SEO world at the moment regarding the Wordpress v HTML/CSS websites – which is better for SEO?

Dave Cain, MD of Angel SEO recently conducted a study into Wordpress v HTML/CSS websites. Read Dave’s findings here.

Using Wordpress and its templates format is no doubt the easier and cheaper option for building a your own website. You only have small step up costs, buying a domain name and hosting etc. Whereas a bespoke website, totally custom built for your business is more costly, but as Angel SEO’s research shows in the long term it is more time effective and SEO friendly. As Angel SEO’s research shows bespoke websites built using HTML/CSS remain in search engine rankings like Google, where as Wordpress maintained sites start dropping after just a few days. This is because Google treats them like a blog, and therefore expects them to be updated on a regular, if not daily basis.

SEO Expert Rand Fishkin supports Angel SEO’s finding by stating that unless you “strip it down and rebuild it from the ground up, do lots of great design things”. Therefore creating a bespoke site, hosted on its own domain, with no links back to Wordpress they aren’t successful in the long term. Again, fighting the corner for bespoke built websites that are lovingly crafted and created to be search engine friendly.

The message to all businesses and organisations that want to be successful online and rank on the first page of Google, is to get a bespoke SEO friendly HTML/CSS website built for your business.

If you would like a bespoke SEO friendly website, contact the SEO Nottingham experts for a consultation today.