Welcome to the official Angel SEO blog brought to you by SEO Nottingham

Dave Cain (Angel SEO) gets the chance to grill Rand Fishkin (SEOmoz) about SEO including some fun SEO questions at the end.

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A recent report by Hallam Consulting in Nottingham has revealed that a staggering 86% of small and medium businesses in Nottingham cannot be found easily in the search engines.  The report, compiled by Hallam’s Director Susan Hallam, assigned a a ‘findability score’ to each website.  The majority of businesses scored 70% or less.  Of the top ten businesses, only three achieved a score of 90% or higher.

These results could indicate that companies in Nottingham are still not fully appreciating the value of search engine optimisation (SEO), or harnessing its potential.  The other possibility is that they (or companies they have hired) are engaged in SEO activities, but these are proving ineffective.

It is evident from searching in Google that many Nottingham businesses rely on pay per click advertising.  This refers to the ads that appear at the top of Google under ‘sponsored links’.  Pay per click can bring good short term results but works out costly in the long run because your results are tied to (and limited by) your budget.  Achieving good rankings organically (i.e. in the regular listings) is a better long term strategy because the cost of the search engine optimisation work is regular and fixed but the results are unlimited.  A further limitation on pay per click is that only 10% of people trust and use those links – 90% click on organic results, and 99% of those users only select a result from page one.

If you are wondering how you can use SEO to generate new leads and sales for your Nottingham business, why not start here – Angel SEO provides Nottingham businesses with a free website SEO health check (http://www.angelseo.co.uk/services/website-analysis-review/).  Just get in touch to receive your report without any obligation.  Your report will contain practical advice and suggestions on what action you can take to improve your presence in the search engines.

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